B. Simone Co-Develops Her Own Apparel Brand in Partnership With Footaction – A First for the Lifestyle Retailer

Footaction, a lifestyle retailer dedicated to celebrating and championing cultural pride through product, advocacy and community engagement, announces its multi-year partnership with artist and entrepreneur B. Simone. Launching the partnership with an women’s capsule collection, B. Simone’s apparel assortment will be exclusively available online and in select Footaction stores nationwide beginning today.
Footaction’s collaboration with B. Simone was born out of its commitment to amplify its head-to-toe offering for women. Through this partnership, Footaction will launch exclusive product collections, activations and ongoing content franchises for women. 

“Footaction is focused on supporting Black Entrepreneurs, and we are excited to partner with B. Simone on her journey to inspire her fans,” said Patrick Walsh, Vice President & General Manager, Footaction. “During a time of uncertainty for youth, she is the embodiment of persevering through life’s challenges and manifesting your dreams.” 

B. Simone’s first collection with Footaction is inspired by the on-the-go female. Whether it’s cozy loungewear looks or even a night out, the items in this pack are versatile and can be worn throughout the day and night. This launch features black tees, hoodies, crewnecks, joggers and leggings with colorful gradient graphics paying homage to B. Simone’s “Babygirls” and her birth year, 1990.

 
“I shopped at Footaction in high school and I still find some of my favorite pieces here today. It’s a dream come true to be collaborating with such an amazing brand … it feels surreal,” said B. Simone. “This capsule is for my ‘Babygirls’ to feel comfortable no matter what the day holds.“

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Footaction’s full B. Simone collection ranges from $30-65 and is available in sizes XS-3XL. Please visit https://www.footaction.com/b-simone.html to learn more.