Tiki Davis’ “The Tiki Factor,” Featuring a Foreword by Viola Davis and Julius Tennon, Is Now Available

THE TIKI FACTOR: 4 Key Principles to Turn Your Losses into Wins

By Tiki Davis

Foreword by Viola Davis and Julius Tennon

From surviving an attempted murder at just nine years old to overcoming poverty, incarceration, and unimaginable adversity, entrepreneur, author, and motivational speaker Tiki Davis shares his extraordinary journey of resilience and redemption in his powerful new book, The Tiki Factor: 4 Key Principles to Turn Your Losses into Wins, now available through Amistad, an imprint of HarperCollins, for $28.99.

Before earning his degrees, establishing successful businesses, and becoming a source of inspiration for others, Davis was a young boy growing up in Odessa, Texas, navigating a childhood marked by instability, violence, and the absence of parental support.

Rather than allowing his circumstances to determine his future, Davis transformed his experiences into a foundation for personal growth, entrepreneurship, and purpose.

His remarkable story has also captured the attention of Academy Award-winning actress Viola Davis and producer Julius Tennon, who first met him on the set of Friday Night Lights. The couple, who contributed the book’s foreword, are bringing his life story to the screen through their production company, JVL.

At the center of the book is Davis’s transformative TIKI framework, built around four essential principles:

• Total Commitment: Dedicate yourself fully to your goals and personal transformation.
• Imagination: Envision possibilities beyond your present circumstances.
• Kindred Spirits: Surround yourself with people who encourage growth and support your purpose.
• Invest in Yourself: Recognize your value and commit to developing your potential.

Following his incarceration, Davis made a conscious decision to rebuild his life. He went on to earn both a bachelor’s and master’s degree from Sul Ross State University, establish businesses in the oil, real estate, and restaurant industries, and dedicate himself to mentoring young men facing challenges similar to those he once experienced.

More than a memoir, The Tiki Factor offers readers practical lessons on overcoming setbacks, embracing second chances, and finding purpose through faith, determination, and self-belief.

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Davis’s journey serves as a powerful reminder that a person’s past does not have to determine their future. Through his experiences, he challenges readers to recognize that even life’s most difficult losses can become opportunities for transformation.

With themes of redemption, resilience, entrepreneurship, and personal empowerment, The Tiki Factor speaks to anyone who has faced rejection, adversity, or circumstances that once seemed impossible to overcome.

The Tiki Factor: 4 Key Principles to Turn Your Losses into Wins was released on October 20, 2026, and is now available for purchase.

Purchase the book: HarperCollins — The Tiki Factor