Beyoncé and adidas shocked the world back in April when the two announced their partnership. We now have a first look at the ensuing Beyoncé x adidas Ivy Park collection, courtesy of a few IG posts posted by Queen B herself.
The partnership serves at the catalyst for the revival of Beyoncé’s Ivy Park athleisure line, as well as a way for adidas to expand their women’s apparel and sneaker products. From the teaser images we see a pair of white and maroon leather sneakers, a bodysuit, and several pieces of gold jewelry.
Besides the IG posts, Beyoncé also sat down with Elle magazine for a photoshoot and interview, providing another look and more insight on the collection.
The Beyoncé x adidas Ivy Park collection is set to release on January 18th at select retailers and adidas.com. Take a look at the IG teaser and Elle photoshoot images below and stay tuned to Modern Notoriety for more info.
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Levar Kemp is the Editor-In-Chief of Snubb3d Magazine. He is a alum of Howard University in Washington D.C. Mr. Kemp is a producer, director and has a passion for the arts. His diverse background in the industry includes but not limited to: BET, VIACOM, VH1, and other well known publications.